“Drive for the Cover” Campaign Lets Fans Vote For Cover Driver of NASCAR® The Game™: Inside Line

“Drive for the Cover” Campaign Lets Fans Vote For Cover Driver of NASCAR^® The Game™: Inside Line

DAYTONA BEACH, Fla.  (May 24, 2012) – NASCAR fans will determine which NASCAR Sprint Cup Series driver will grace the cover of the upcoming NASCAR The Game™: Inside Line video game in the “Drive for the Cover” campaign that launches today. This campaign lets NASCAR fans vote in a bracketed tournament that will be hosted entirely on NASCAR The Game’s Facebook page, and can be easily accessed at NASCARTheGame.com/Vote.

Credit: Google Images

Voting opens today as the virtual race for the cover begins on Facebook. Fans will vote for their favorite drivers up to one time per day on Facebook in the “Drive for the Cover” campaign. The campaign will be like no other, as the voting will be featured on each driver’s Facebook page as well as their teams’ and participating sponsors’ Facebook pages.The four-round, seven-week tournament, will target NASCAR fans and avid gamers to have a voice in the selection of a cover driver for the latest NASCAR video game title. Drivers who advance to the next round will be announced the Monday after voting closes:

• MAY 24 – Voting Opens (32 drivers)
• JUNE 10 – First Round Closes (16 drivers)
• JUNE 17 – Second Round Closes (8 drivers)
• JUNE 24 – Third Round Closes (4 drivers)
• JUNE 30 – Fourth Round Closes (2 drivers)
• JULY 15 – Final Round Closes (Champion)

“I think the fans will really enjoy all of the new features and the opportunity to determine the cover driver for NASCAR The Game: Inside Line,” said Blake Davidson, NASCAR vice president of licensing & consumer products and board member of NASCAR Team Properties. “The way Eutechnyx and Activision have integrated themselves into the sport has been amazing. From the fans to the teams, to NASCAR itself and now with our broadcast partners, they have been channeling that into something that evolves our NASCAR games into revolutionary interactive entertainment.”

Activision Publishing, Inc, a wholly-owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent game developer Eutechnyx announced last week that NASCAR^® The Game™: Inside Line will be released this fall. Bringing the true NASCAR experience to consoles, the game will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, as well as feature all 23 officially licensed NSCS racetracks. NASCAR The Game: Inside Line is planned to launch Fall 2012 for the Xbox 360^® video game and entertainment system from Microsoft, the PlayStation^®3 computer entertainment system and the Wii™ system from Nintendo.

“We set out to reinvent NASCAR gaming last year with NASCAR^® The Game™ 2011 – and we’re very proud of it.With our continued enhancements to that game, and our very passionate fans helping guide us, we have an amazing platform to go to the next level with NASCAR The Game: Inside Line,” said Dave Thompson, executive producer at Eutechnyx. “We’ve added a new in-depth career mode and robust online features that include realistic race weekends, and now aspiring drivers can rise up through the ranks, attract sponsors, and upgrade their car’s components in the quest to be the NASCAR Sprint Cup Series champion.”

“The collaboration between Activision and Eutechnyx produced last year’s hugely successful NASCAR game experience,” said David Oxford, executive vice president, Activision Publishing. “NASCAR The Game: Inside Linebuilds on that platform and adds a number of innovative, cutting edge features that will give fans and gamers alike the chance to participate in the sport like never before.”

Visit www.nascarthegame.com/vote to vote in the “Drive for the Cover” campaign.

NASCAR The Game: Inside Line video trailer is available at NASCARTheGame.com/DriveFTC.