Tuesday, December 16, 2014

NASCAR, Sprint Partnership will end After 2016 Season


HUNTERSVILLE, N.C. -- Dec. 16, 2014 -- Citing a need to focus more directly on its core business priorities, Sprint announced it has informed NASCAR it will not extend the title sponsorship of the NASCAR Sprint Cup Series after the current agreement expires at the end of the 2016 season.
"We are proud of our association with NASCAR's top series but have made the decision not to extend our sponsorship beyond the next two years," said Steve Gaffney, vice president-Marketing, Sprint. "As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless.

"Sprint has long benefitted from the unprecedented level of brand integration available in NASCAR, and the passionate fan base that is the most loyal in sports. Without question, the NASCAR sponsorship property has been a valuable investment for us and will be for our successor."

Since the partnership began in 2004, Sprint has worked closely with NASCAR to bring many fan-friendly innovations to life, including the introduction of the FanView next generation scanner (2005), the creation of the NASCAR Sprint Cup Mobile wireless application (2008) and the debut of Miss Sprint Cup (2007), an ambassador program that now has more than 1.5 million social media followers. The constant evolution of the NASCAR Sprint All-Star Race pre-race show and the improvements to the Sprint Vision trackside programming also highlight Sprint's portfolio of fan enhancements.

"We genuinely appreciate the fans, teams, drivers, tracks and media who have been so supportive and welcoming to us during these many race seasons," said Gaffney. "We look forward to our remaining time as sponsor of the Sprint Cup Series and eventually assisting with the transition to NASCAR's next title partner."

The sponsorship extends back to 2004 when Nextel signed a 10-year partnership with NASCAR for the NASCAR Nextel Cup Series. The name changed to the NASCAR Sprint Cup Series in 2008 as a result of the Nextel/Sprint corporate merger. At the conclusion of the first 10 years, Sprint extended the partnership an additional three years taking the contract through the end of the 2016 season.

About Sprint
Sprint (NYSE: S) is a communications services company dedicated to delivering the best value in wireless. Sprint served 55 million customers as of September 30, 2014 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the last four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and 
www.twitter.com/sprint.

*Official NASCAR Press Release*

Tuesday, November 11, 2014

Long Time No Talk


I’m one of those people that strongly dislikes making promises that I can’t keep, but unfortunately, that’s been the case lately.  I promised back in September that I would be writing more, but that obviously hasn’t happened – I’m not going to sugar coat anything, I’ll tell you the truth.  For starters, at the beginning of last month, I fell off a step stool in a classic Ashley manner and dislocated my patella, so I’ve had a brace on my leg and now I’m going to physical therapy to get it back into shape, but that’s not the whole reason I haven’t written anything. 

Over the past few months, I’ve been doing some soul searching and exploring other possible career avenues, which explains not posting anything, fearing that the articles wouldn’t be up to my standards.  After two months of hardcore debating, there’s nothing else I would rather be doing for the rest of my life than reporting the NASCAR news; it’s what makes me happy and I never want to give that up.  When I posted an article and people would comment, telling me that they really enjoyed it, it would bring a smile to my face and I just needed to be reminded of that.  I think these past two months were greatly needed for me to re-evaluate a lot of things and I’m ready to start writing again.  I’ll also be starting my video blogs back up, which I had a lot of fun doing. 

Thank you for bearing with me while I took this much-needed break.  This time, I promise that The NASCAR Corner will be back up to it’s standards and will once again be a reliable source for the NASCAR news and interviews. 


Wednesday, September 3, 2014

Comcast and NASCAR Reach 10-Year Series Entitlement Agreement


NASCAR AND COMCAST REACH 10-YEAR SERIES ENTITLEMENT AGREEMENT; MATCHES LONGEST SINGLE SERIES TITLE SPONSORSHIP PACT
IN THE SPORT’S HISTORY
Comcast’s XFINITY Brand to Become
Only Third Title Sponsor of the Series ‘Where Names Are Made’

DAYTONA BEACH, Fla. and PHILADELPHIA (SEPTEMBER 3, 2014) — NASCAR and Comcast (Nasdaq: CMCSA, CMCSK) announced today a historic agreement that will make Comcast’s XFINITY brand the title sponsor of what is now known as the NASCAR Nationwide Series through 2024. The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series’ history.

Beginning January 1, 2015, the property will be known as the NASCAR XFINITY Series. XFINITY will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories.

The announcement was made during an event at the NASCAR Hall of Fame – where the sport’s history is celebrated every day – and was the first series entitlement sponsorship ever announced at the venue.

XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C.

“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”

What will soon be known as the NASCAR XFINITY Series is the property where names are made and is like nothing else in major pro sports. It features the most talented young drivers regularly competing side-by-side against NASCAR’s biggest and brightest stars.

“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”

The series also has a large, highly engaged and technology-connected television audience. It races in some of the nation’s largest markets – from Chicago to Los Angeles to Miami – and at the sport’s biggest and most iconic tracks – from Daytona International Speedway, Charlotte Motor Speedway and Atlanta Motor Speedway, to Talladega Superspeedway and Indianapolis Motor Speedway.
According to NASCAR Fan Engagement Tracker 2013 (commissioned by NASCAR and conducted by Toluna), NASCAR fans spend an average of four-and-a-half hours each week watching NASCAR on television and an additional two-and-a-half-hours each week following the sport on digital platforms.
XFINITY is among the premier sponsors in sports today and a robust sponsorship activation program is part of the new agreement with NASCAR, with aggressive planning already underway.

Comcast’s involvement with NASCAR is expanding rapidly. In addition to the NASCAR XFINITY Series announced today, Comcast’s NBC Sports unit will begin broadcasting NASCAR race events in July 2015.

After a successful seven-year run as series entitlement sponsor, Nationwide Insurance pivoted its marketing programs to become a NASCAR team sponsor next season. Nationwide also is the official auto, home, life and business insurance partner of NASCAR.

The NASCAR Nationwide Series will make its return to Richmond International Raceway for the Virginia529 College Savings 250 on September 5, and will be aired on ESPN2. The first race of the 2015 NASCAR XFINITY Series season, and of the new partnership, will be during Daytona Speedweeks on February 21, 2015, at the famed Daytona International Speedway.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.

About Comcast Cable
Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com for more information.
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Wednesday, August 27, 2014

Free Tickets for the AAA 400

There are two things we as NASCAR fans all love:  free things and NASCAR, so when those two things combine, it should be declared a national holiday, right?  Maybe I'm over-exaggerating, but it’s always exciting. 

Sunoco has recently partnered with Dover International Speedway to help you get two free race tickets for the September 28 race.  Now that I have your attention, I’ll tell you how to get them – it’s simple, I promise.  Between now and September 25, full up your car three times at Sunoco, text “SUNOCO” to 811811, follow the prompts, and then text the images of the three fuel receipts or upload them at www.GoToDover.com.  Once you have followed these steps, you’ll receive two tickets to the Sprint Cup Series AAA 400! 

To find the nearest Sunoco station, go to http://www.gosunoco.com/gas-station-locator/.


Sunday, August 10, 2014

A Turning Point

I feel like I should start off this post by apologizing.  I promised back in May that I would be writing all the time, but that apparently didn’t happen.  I’m not going to make excuses, my life was quite a bit busier than I thought it would be this summer – I got a job at GoPro Motorplex in Mooresville and work anywhere between 25-35 hours a week.  I’m the receptionist, so I answer the phone, answer any questions people might have, sell GoPro cameras and apparel, and assign people to their races.  In the grand scheme of things, it’s not a lot of hours, but the last thing I want to do when I get home at 9:30 at night is sit down and write an article.  I work weekends, so I don’t usually get to watch the races, which makes it extremely difficult to write articles about anything pertaining to the races.

The next few weeks mark a big change in my life.  As many of you know, I attended High Point University last year, but after taking a lot into consideration, I’m now enrolled at UNC Charlotte starting next week.  I absolutely loved High Point, but I ultimately had to make the decision to move to UNCC because of the ability to get internships.  In the end, my future career is the most important thing to me, so I have to do what is right for that.  I know that I’m making the right decision and I’m looking forward to seeing how I grow as a person in the next three years. 

Thank you all for having patience with the lack of articles!  I won't be making any promises that I’ll be posting a certain number of times a week, but I’m most certainly going to devote at least an hour each week to writing and posting an article.