Monday, May 6, 2013

Champion's Week Returning to Las Vegas


DAYTONA BEACH, Fla. (May 2, 2013) -- NASCAR announced today that the NASCAR Sprint Cup Series Awards -- the annual culmination of Champion's Week -- will be held on Friday, Dec. 6 at Wynn Las Vegas in Las Vegas, Nev., for the fifth consecutive year.

From 1981 until 2008, NASCAR held its year-ending premier series awards show in New York City. Starting in 2009, the NASCAR Sprint Cup Series Awards has been held in Las Vegas, a destination that has triggered an entertainment evolution for the fan-favorite show. 

Last year’s show alone featured host Howie Mandel, Train, Phillip Phillips, Lifehouse with Natasha Bedingfield and Cirque du Soleil: The Beatles LOVE. Among other A-List entertainment acts who have performed since the move to Vegas include Reba, Kid Rock, Brooks and Dunn, David Gray, Rascal Flatts, Colbie Caillat, Martina McBride, Jersey Boys, Cirque du Soleil’s “Viva ELVIS” and Frank Caliendo.
“Every single week, NASCAR creates the big-event experience, so it’s fitting that our year-end celebration of the NASCAR Sprint Cup Series champion takes place in a city built on major moments,” said Steve Phelps, NASCAR chief marketing officer. “Las Vegas has been home to the NASCAR Sprint Cup Series Awards for five years, and each year it grows bigger, better and more entertaining for our fans. Undoubtedly, this milestone Champion’s Week will continue -- and heighten -- that tradition.”
“Two of the world’s most recognizable brands, NASCAR and Las Vegas, have developed a strong and successful partnership that delivers unrivaled excitement to millions of loyal fans,” said Rossi Ralenkotter, president/CEO of the Las Vegas Convention and Visitors Authority. “We’re proud to celebrate this milestone as the NASCAR Sprint Cup Series Awards and its Champion’s Week return for the fifth year, proving that no destination matches the passion and energy of NASCAR like Las Vegas.”
A full lineup of events or activities during NASCAR Sprint Cup Series Champion’s Week will be announced at a later date.

Tuesday, April 30, 2013

Shooting for “Flat Out” Underway with Up-and-Coming Star Dylan Kwasniewski


NASCAR, Vuguru and AOL Announce 10 Episode Unscripted Docu-Series
On Up-and-Coming Star Dylan Kwasniewski 
Shooting for “Flat Out” Underway; Series to Debut in Fall of 2013

DAYTONA BEACH, Fla. (April 30, 2013) — Scheduled to share the stage with Nicole Richie,
Photo Credit:  KNFilters.com
Sarah Jessica Parker, Hank Azaria and other Hollywood celebrities, up-and-coming NASCAR star Dylan Kwasniewski today will unveil at the 2013 Digital Content NewFront in New York a 10-episode docu-series following the 17-year-old’s quest to become a top driver in the sport. In attendance for today’s presentation will be more than 700 brand advertisers, marketers, agencies and digital and TV media buyers.

“Flat Out,” which is co-produced by NASCAR and Vuguru, will premiere later this year on AOL On Network, AOL’s premium video platform and curated video hub. Following Kwasniewski as he finishes his senior year of high-school and adjusts to his new NASCAR team, Turner Scott Motorsports, “Flat Out” is an unscripted, inspirational, real-life documentary series about a teenager trying to prove himself on the track while balancing family, school, friends and newfound celebrity away from the track.

“Flat Out” is NASCAR’s second original production greenlit in as many months and is a product of the sanctioning body’s Los Angeles-based Entertainment Marketing Division. Led by NASCAR Vice President Zane Stoddard, NASCAR’s Entertainment Marketing Division is continually integrating NASCAR into mainstream pop culture in an effort to expand the sport’s reach to new fans. In addition to television and film integrations and talent acquisition for NASCAR events, Stoddard and team are methodically developing and pushing out original productions like “Flat Out,” highlighting once again for Hollywood some of the most compelling stories within the NASCAR universe for both the big and small screen.

“There are so many great stories within NASCAR but Dylan’s stands out,” said Zane Stoddard, NASCAR vice president of entertainment marketing and business development. “It’s hard to find someone with a more unique and inspiring life, let alone a 17 year old, and we think ‘Flat Out’ will appeal to a very broad audience.”

Vuguru LLC is an independent studio that develops and finances scripted, story-driven content for digital and international platforms. Founded by Michael D. Eisner’s Tornante Company and backed by Canada’s Rogers Media, Vuguru develops, finances and licenses premium scripted content to a global set of distribution partners. “Flat Out,” which Vuguru is producing in partnership with NASCAR, will be the company’s first non-scripted original production.

“Vuguru’s success comes from great storytelling for audiences across multiple platforms,” said Larry Tanz, CEO of Vuguru. “We are excited to partner with NASCAR and NASCAR Productions to bring Dylan’s story to life and expand our relationship with AOL On, creating ‘Flat Out’ for mainstream consumers and racing enthusiasts alike.”

NASCAR Productions’ “Flat Out” will be an anchor of AOL’s slate of new original web series that was announced today across autos, entertainment, tech, style, business and food. These new series feature well-known celebrities as well as influencers on the rise and all are slated to premiere throughout the coming months.

AOL, the No. 1 premium curated video network on the web, bridges the gap between premium digital video and TV and has a proven track record of successful franchises including Moviefone’s “Unscripted,” “The Engadget Show,” Autoblog’s “The List,” AOL Autos’ “Translogic,” AOL On Parenting’s “Little Women, Big Cars” and AOL Music’s “Sessions.” Through its original production, curated programming and video distribution across partners and screens, AOL is creating a seamless, high-end video experience for advertisers and consumers.

“People who watch video on AOL gravitate towards authentic stories about interesting people and ‘Flat Out’ is just that,” said Karen Cahn, Head of Original Video, AOL. “Dylan’s story of overcoming personal tragedy and rising to become a NASCAR phenom is beyond inspiring.”


Friday, April 5, 2013

High Point University Makes it to NASCAR



It's always cool when two aspects of life come together; even though it's a rare occasion for me, tomorrow, the High Point University Pep Band will be performing the National Anthem at the Martinsville Camping World Truck Series race at 1:30 p.m. ET on the SPEED Channel.  Combining my love for NASCAR with my High Point University Panther Pride (since I'll be attending college there in August) is pretty awesome - and exciting!    

Wednesday, April 3, 2013

Kyle Busch's Better Half: An Interview with Samantha Busch


Everyone knows of Samantha Busch, the lovely wife of Kyle, but how well do you really know her?  I had the opportunity to interview her very recently and got to know what makes Samantha "Samantha" and not Samantha, "the wife of Kyle Busch."  


Kyle and Samantha met the summer that Samantha went into her senior year of college at Purdue University.  "We began to get to know each other via the phone and e-mails and eventually started a long distance relationship throughout my senior year.  Kyle was such a sweet and easy-going guy that the first few months getting to know each other were amazing!  He was so easy to talk to and was very considerate.  He always asked me about school and work and the passion he had talking about racing was amazing.  He was (and still is) so focused and driven and also hearing him talk about his two Westies - Kelly and Suzie - just melted my heart!"

Samantha hasn’t always been a NASCAR fan and didn't know much about it before meeting Kyle, simply due to the fact that she wasn't exposed to it.  "As a kid living so close to Chicago, my family followed the Bears, Cubs, and Sox.  Now, however, my entire family is obviously die-hard NASCAR fans."  Samantha's father was born in Italy and didn't come to America until the age of six.  "We still have a lot of family there so when my Pops and Nonno [grandpa] went back to visit two years ago, they brought a ton of Kyle stuff; so now there is some little town in Italy all decked out in Kyle memorabilia!"

"Getting to know the sport inside and out has been an amazing experience.  Kyle was very patient teaching me the history and all about the cars.  I also always ask the team what different parts are or what various adjustments do.  Getting to see the behind the scene aspect of building the cars is truly remarkable!  I don't think people understand how much work goes into it!  The whole sport is fascinating and I feel like I learn more and more each day." 

No doubt that being married to a NASCAR driver takes a toll on your nerves, so I asked what has been the scariest moment for her thus far; "The 2012 Daytona Nationwide race was pretty scary.  There was a huge wreck out of Turn 4 which Kyle got a piece of and he slammed into the wall really hard.  He had already taken his earpiece out so he didn't hear his crew chief asking if he was okay.  Not hearing anything coming back from his end makes your heart stop.  After running to the Infield Care Center and seeing he was okay, I made him promise me after a wreck to always say something just so I can know he's alright."  But, with the bad, comes the good - the traveling almost every weekend of the year.  "The best part is getting to travel to so many places and experience all the things each city has to offer!  For example, hiking in Phoenix, wine tasting in Sonoma, trying out new workout classes in LA when we race Fontana…it's a blessing!  I also enjoy meeting the people that are in each place we visit.  Their stories about why they love NASCAR are awesome!"

SamanthaBusch.com is a great website that has health tips, fitness tips, fashion advice, and tons of great information for all the women out there; I know I've been one to visit her website for some of her great tips!  "I created SamanthaBusch.com because on Twitter and or just when I was out and about, people were asking me questions about health, beauty, fitness, fashion, etc; so I thought it would be a great idea to have all my advice and tips in one place so people have something they can conveniently reference.  I love when I hear that the videos and blogs I've done actually help people and that's why I continue to do it."  By giving fashion, beauty, and health tips, Samantha has influenced many young teenage girls all over the country; "It's a huge honor and really just leaves me speechless when I meet young women or see on Twitter that I have had a positive impact on their lives.  Whether it's helping them pick out the perfect prom dress, helping them lose weight, teaching them a new makeup technique, or helping them deal with a personal issue, I just feel blessed that people turn to me.  I truly love all the girls I get to interact with, so many of them have become like little sisters to me and I hope they know that I will always try my best to give them sound advice, be an ear to listen and a friend when times are hard." 

"I have always had a shoe addiction, I think it's hereditary.  I’ll give you a quick, true story: So my grandmother has dementia and lives with my parents but, as we were transitioning her years ago to their house, we were cleaning her place out.  I went into the basement and behind boxes and other stuff, I found piles of shoeboxes! Seriously there were probably over a 100 boxes all filled with shoes from years past, she never threw anything away! They were so beautiful but unfortunately not my size.  That’s why I say my shoe problem is hereditary and I hardly ever get rid of mine either, I still have shoes from high school!  To answer your question though, I love anywhere that has a good sale so places like DSW, TJ Maxx, and Marshalls are all great places to find fabulous footwear!" 

In addition to SamanthaBusch.com, she is very involved with the Kyle Busch Foundation, which focuses on providing essential tools for less fortunate children throughout the country.  "We have a number of homes that we provide with daily essentials; in the past, we have provided them with everything from food to new computers, and one year, Kyle and I bought a home a few gaming sets and a bunch of games!  We also want to make these kids feel special so, every Christmas, we ask our homes for a Christmas wish list from each child.  We buy these kids all sorts of individual presents and the letters we get back from the kids are just so heart-warming! Some of them ask for the littlest things and are so appreciative of everyday things we may take for granted. This past year, we went shopping for over 300 individual kids! On top of that, Kyle and I like to help other kids not just those in the homes we support through the Kyle Busch Foundation.  This past Christmas, we saw an angel tree and we were so upset that, with only two days of the program left, most of the tree still had angels on it so we took all the names off and bought each child all sorts of goodies! The main reason we are able to buy so many gifts is because of the fans! This sweet girl Lexie started Lexie’s Challenge where every time Kyle won, her family purchased a gift card to places like Dollar General, Target or Wal-Mart.  She asked fans to do the same and soon gift cards were pouring in.  With these gift cards, along with the money we raise throughout the year, we are able to buy tons of gifts for kids that may otherwise have nothing to open on Christmas. Here is a link to Lexie’s Challenge if you want to help: click here."


I had to ask about something that Kyle does that drives her insane; "Oh my, at night, instead of just moving to get into a more comfortable position, he likes to flail his entire body.  Seriously, one day, I am going to go flying out of bed!"  See, now you all learned something about Kyle as well. 

I actually have a little story about the first time I met Samantha; I was at Dover and walking down Pit Road with Dan from CollegeComplete.com when he stopped to talk to her.  The previous day, I had gotten a horrible sunburn during the Nationwide race - so bad that it actually hurt to have the straps of my shirt on my shoulders.  While talking with Samantha, she noticed how terribly sunburned my shoulders and back were and offered to run back to their motor home and get me some sun block so I didn’t burn even more during the Cup race, I politely declined, thinking that I wasn't going to get any more sunburned…however, I did.  Fast forward to October when Hurricane Sandy hit my hometown; Samantha was one of the many people to send their condolences, but she checked up on me months after the fact, which was a great feeling!

Interviewing Samantha has been a great experience and I just wanted to say thank you again, Samantha, for taking time out of your schedule to answer these questions for me.  I know all the NASCAR fans loved getting to know you better!

Links:
* All photos are property of Samantha Busch *

Monday, March 25, 2013

UNIVISION Studios Set for World Premiere of NASCAR-Themed Novela


DAYTONA BEACH, Fla. (March 25, 2013) – NASCAR and Univision will make history on April 1 as “Arranque de Pasión, La Historia de Ela,” the first-ever sports-themed original project for the leading media company serving Hispanic America, debuts in the U.S. and Puerto Rico onUnivision.com. Following five consecutive weeks of three new five-to-seven-minute episodes, this NASCAR-themed drama will air an edited version in a special primetime network television debut on Univision on Sunday, May 5.

Earlier that day, the NASCAR Sprint Cup Series will also celebrate its return to the famous Talladega Superspeedway with the 44th running of the Aaron’s 499 (FOX and FOX Deportes, 1 p.m. ET).

“Arranque de Pasión, La Historia de Ela,” is a co-production between Univision Studios and Kate Del Castillo Productions, Inc., in association with NASCAR. The drama stars internationally acclaimed television and motion picture actress Kate del Castillo, who yesterday served as Honorary Starter for the Auto Club 400 at Auto Club Speedway in Fontana, Calif., as well as leading men Carlos Ponce and Christian Meier. Shot at Homestead-Miami Speedway, “Arranque de Pasión, La Historia de Ela” is also NASCAR’s first-ever Spanish language original production.

“Novelas are a popular genre for Univision and Hispanic audiences, and we think NASCAR is a very exciting universe for storytelling and unique original projects like ‘Arranque de Pasión, La Historia de Ela,’” said Zane Stoddard, NASCAR vice president of entertainment marketing and business development. “We have developed a great relationship with Univision over the last several years, and this project is a wonderful opportunity to introduce Univision’s millions of online and television viewers to the excitement and passion of NASCAR.”

Following the premiere on Monday, April 1, a new episode will be released every Monday, Wednesday and Friday, midnight ET, for five consecutive weeks, culminating with the Univision network television special on Sunday, May 5. NovelasySeries.com will also provide compelling behind-the-scenes footage, exclusive content, character bios, previews, recaps, trivia and much more for users to engage with before, during and after each episode airs.

“Univision Studios is pleased to partner with NASCAR and Kate del Castillo Productions, Inc. to debut a compelling novela that takes place in the exhilarating world of NASCAR,” said Luis Fernandez, president of Univision Studios. “This new project will allow us to continue our commitment of offering Hispanic America culturally relevant content across platforms, including online and on mobile.”

NASCAR’s Los Angeles-based Entertainment Marketing division continues to focus on integrating NASCAR into mainstream pop culture through original productions, television show integrations and at-track celebrity appearances. In addition to “Arranque de Pasión,” other recent projects include Joey Logano appearing on Cartoon Network’s Hall of Game Awards, actor James Franco serving as Grand Marshal for the Daytona 500 and Dale Earnhardt Jr., Kasey Kahne and Tony Stewart “guest-starring” on The Cleveland Show.

Viewers can join the conversation regarding this first-of-its-kind novela on Twitter via @Univision@vivanascar and @NASCAR as well as comment along with others on Facebook.com/Univision.

For more information on “Arranque de Pasión, La Historia de Ela,” visit Univision.com.

The NASCAR Sprint Cup Series continues on Sunday, April 7 with the STP Gas Booster 500 (1 p.m. ET, FOX) from Martinsville Speedway in Virginia.